Financial Feasibility Study
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Feasibility study of Business
Components of a Feasibility Study
Executive Summary
Description of the product / service
Technology considerations
Marketing strategy
Human Resource Planning
Project Schedule
Financial Projections
Finds & recommendations
Steps involved in a Feasibility Study
01 Conducting a Preliminary Analysis
This involves outlining a project plan considering all the factors relevant to project. Understanding the concept of the project, target customers, market viability all play a crucial role in this stage.
02 Preparing a Projected Income Statement
This involves working backwards. The expected income/returns from the project should be worked back to the project funding requirements. At this stage, we thoroughly examine and analyze the financial expenses involved.
03 Conducting Market Survey
Is there a demand for this particular venture in the market it seeks to serve? This stage involves determining the market area /target audience, the expected market share & market expansion opportunities.
04 Preparing Business & Operations Plan
Based on the income forecast & market survey, a business plan should be drafted that factors in technical, financial, technological, human resources & legal factors. The plan should be designed such that it is cohesive with the financial forecast.
05 Reviewing & Analyzing the Data
Re-examining the projected income statement and considering whether the projected assets, liabilities, expenses and income are realistic. Re assessing the entire feasibility study from top-bottom to give a bird view of the project’s viability is crucial before starting the project implementation.
06 Making a Go or No-Go Decision
When all the above steps are done, the feasibility study comes down to one decision: Can the project put in action.